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January 25, 2013
By: TOM BRANNA
Editor
One Direction will enter the fragrance scene with Olivann Beauty. It appears that One Direction is going in many directions these days. The pop group, also known as 1D, has signed a license partnership with Olivann Beauty, a spin-off of Fusion Brands Luxury Fragrance Division, to release a debut signature fragrance. Olivann Beauty will be responsible for all marketing to support the fragrance launch in 2013 while directing global sales and distribution efforts. To date, One Direction has ...
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